NEC Digital Signage Solution

July 22, 2008 · Print This Article

NEC Digital Signage Solution

NEC has stumbled upon what it calls the Digital Signage Solution that is able to determine the gender, generation and other attributes of a person standing in front of a display thanks to face recognition technology. that documents will thereupon be used to produce a computation, resulting in advertisements on the display that will cater to the results of the calculations. Guess that is yet another way for advertisers to zoom in on their target market and getting

the most bang out of their ad dollars, but I think there are plenty of flaws whether an algorithm will end up deciding what ads it thinks you like to see based on your physical appearance alone. Hopefully a scan of my face won’t aftereffect in any anatomy enlargement therapy.

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[Source] Ubergizmo

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